The Popularity Of Facebook's 'Paper' App Has Cratered In Less Than Two Months
Facebook launched a brand-new, dedicated "news" app called "Paper" on Feb. 3, but just two months later, popularity of the app has tanked.
On launch day, it was the No. 1 social networking app, and the No. 1 app in the US. Now, it's fallen to No. 76 in social and No. 965 in the US as of April 1, according to App Annie. The chart of its ranking shows a swift drop that began in March.
It's rather surprising considering how awesome and beautiful the Paper app turned out. BI editor Jim Edwards wrote that Paper was "much more cleverly designed than Flipboard" - its closest competitor.
Here's what Paper's popularity looks like (via App Annie):
For comparison, you can see that Flipboard still remains strong with popularity staying relatively steady. That app now stands at No. 833 in the US, and No. 12 in its category of news, which may give it an advantage over Paper.Flipboard's chart:
Interestingly, Paper hasn't cannibalized the original Facebook app's popularity at all, with it remaining in the top 10 for social and top 20 for US apps overall. Here's the chart for Facebook:
- 2 states where home prices are falling because there are too many houses and not enough buyers
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore