Amazon's mission hints at its world-ruling ambitions: "It's our goal to be Earth's most customer-centric company, where customers can find and discover anything online."
Apple's mission statement is pretty dull. This one is current as of about 2013.
"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad."
Google's mission statement is straightforward and hasn't changed since 1998: "Google’s mission is to organize the world’s information and make it universally accessible and useful."
Facebook CEO Mark Zuckerberg often preaches a mission to "connect the world." The company's official mission is high-minded, if somewhat less ambitious: "Facebook’s mission is to give people the power to share and make the world more open and connected."
Ride-hailing app Uber has a similarly simple, bold, mission. "Transportation as reliable as running water, everywhere for everyone."
Netflix doesn't exactly have a formal mission statement. But in October 2011, CEO Reed Hastings outlined four bullet points for what he wants the company to be all about.
- Becoming the best global entertainment distribution service
- Licensing entertainment content around the world
- Creating markets that are accessible to film makers
- Helping content creators around the world to find a global audience
