moneysupermarket/YouTube
Moneysupermarket.com's ad received many complaints.
All of the adverts on the list received at least 100 complaints from the public, and the most complained about advert recieved more than 1,500. However, ASA ruled that only two of the top 10 were in breach of the its code and therefore worthy of being banned. (Being "banned" by the ASA generally removes the ad from traditional media, although companies tend not to pull them from online media.)
Check out the most offensive British adverts below.
