This app adds sparkles to your Instagram videos - and celebrities are going crazy for it

While scrolling through my Instagram feed over the past few weeks, I've noticed a trend: Celebrities, fashion bloggers, and makeup artists have all started adding real-time, changeable sparkles to their videos. 

Often reserved for videos of sequined dresses, glitter eye-shadow, or bedazzled high heels, the effect isn't an Instagram filter, it isn't reserved for Instagram stories, and it's not a feature of any photo editing apps I'm familiar with.

I was left to wonder: what was this magical app, and how could I get it? 

Luckily, I didn't have to look far. 

The app is called kirakira+, and it's at the top of the App Store's top paid apps chart right now. Kirakira+ costs $0.99 to download and is only available for iOS devices at the moment.

Here's how it works: