This campaign is a fierce reaction to a major problem in the retail industry

The body positivity movement has paved the way for curvy women like Ashley Graham and Iskra Lawrence to climb the ranks as models. But rarely are curvy models depicted next to "straight size models," save for the occasional campaign.

Now, two models are starting a movement called the All Woman Project, which strives to mitigate that problem.

"We couldn't understand why straight and plus-size models aren't featured together more in shoots and campaigns," one of the campaign's co-founders, model Charli Howard, told Vogue.

She founded the campaign along with curvy model Clémentine Desseaux.

The website for the campaign makes its mission statement clear:

 

The campaign features a roster of diverse women including Denise Bidot, Barbie Ferreira, Elliott Sailors, Victoria Brito, Leaf, and Kamie Crawford, who was formerly Miss Teen USA.

But most importantly, it can feature any woman: the campaign's goal, Vogue notes, is to dominate social media with the tag #IAmAllWoman with posts and photos from any woman.

A video for the campaign is below.

 

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