This one reason could be why the iPad Pro won't take off
Apple
It also costs more than a MacBook Air.
There is a lot of conjecture about whether a tablet can replace a laptop - or even a 2-in-1 hybrid, like Microsoft's Surface - in the work place or whether it is, as the smaller iPads are, a consumption device.
In an email, Marta Fiorentini, an analyst for IDC, highlights a flaw with the iPad Pro that could mean that the device doesn't become the business success.
[T]raditional computing remains relevant and users that have limited mobility needs (ie. Users who mostly use their notebook at home or desk-bound employees) may not need a detachable tablet and will continue to prefer traditional clamshell devices, even if thinner and lighter or with a convertible keyboard.
As respected analyst Horace Dediu points out during his video review of new iPad Pro, "laptops" are actually misnamed as we spent the majority of our time at a desktop. Why would the iPad Pro, which comes with a keyboard, be any different?
Of course, the iPad Pro could still be a massive success but by clinging onto the current needs of employees who work at a desktop, Apple is unlikely to convert the masses into buying something that costs more than a MacBook Air in a comparable specification.
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