Tim Cook is throwing lots of shade - first at Amazon, then at Mark Zuckerberg

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• Apple CEO Tim Cook was interviewed by Recode's Kara Swisher on Wednesday in Chicago.
• He had some good burns for Amazon, and also for Facebook CEO Mark Zuckerberg. 

Apple CEO Tim Cook was in Chicago on Wednesday to talk about schools and the company's new iPad.

Somehow, he still found time to burn some of Apple's closest competitors. 

In an interview with Recode's Kara Swisher, he had less than complimentary things to say about both Facebook and Amazon. 

First he weighed in on Amazon's public search for a second headquarters, which has municipalities falling over themselves to offer Amazon perks like tax breaks, infrastructure, and even "Jeff Bezos Parkway."

"We're not doing the beauty contest thing." That's cold, Tim. 

Then he was asked about Facebook, and its CEO Mark Zuckerberg, which has been embroiled in a scandal after it became public that the Trump-linked data firm Cambridge Analytica stole data from 50 million Facebook users by abusing Facebook's own tools. 

What would Tim do if he were in Zuckerberg's shoes? Well, he wouldn't be, he says.

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Recode's full interview with Tim Cook airs a week from Friday, at 8:00pm ET on MSNBC.