The Election Commission Thursday directed the Centre to immediately stop delivering bulk WhatsApp messages to people under the "Viksit Bharat Sampark" initiative to highlight the government's achievements. The direction was issued to the Secretary, Ministry of Electronics and Information Technology, after the Commission received complaints about the matter. The ministry had informed the Commission that the messages along with a letter from Prime Minister Narendra Modi were sent before the Model Code of Conduct came into force on March 16 with the announcement of Lok Sabha poll schedule.