Twitter taps Apple veteran to be its new PR boss
Natalie Kerris, a longtime communications staffer at Apple, will be Twitter's new VP of Communications, according to CEO Jack Dorsey, who tweeted the news on Monday.
Kerris, who served 14 years at Apple, joins Twitter at a time when the company is in desperate need of a good message: investors have battered the company's stock down roughly 66% from its 52-week high and Twitter's user growth has ground to a halt (and even shrunk in the U.S.).
The company's executive ranks have also been decimated by a wave of recent departures.
Twitter's previous PR chief Gabriel Stricker left in July, and General Counsel Vijaya Gadde has been overseeing communications since then. Kerris' move to Twitter is not a complete surprise, following a report in Recode last month.
Welcoming @nataliekerris to @Twitter as our VP of Global Communications!
- Jack (@jack) February 22, 2016Thank you! Thrilled to join the amazing leadership team of such an awesome global brand @Twitter https://t.co/SNfNHyo0Aj
- Natalie Kerris (@nataliekerris) February 22, 2016
Next Story
2 states where home prices are falling because there are too many houses and not enough buyers
US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
9 health benefits of drinking sugarcane juice in summer
10 benefits of incorporating almond oil into your daily diet
From heart health to detoxification: 10 reasons to eat beetroot
Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
