Understanding Facebook's FBX - Social Media's First Ad Exchange

Advertisement

BII fbx example

BI Intelligence

Facebook launched FBX - the first-ever social media real-time bidding (RTB) ad exchange - in June 2012 to let advertisers buy Facebook ad inventory that retargets users based on their past online browsing history. Since then, FBX has come to account for a huge slice of retargeted clicks on the Web.

Advertisement

But there has been a fair amount of confusion over how FBX works, how it differs from other Facebook ads, and why advertisers would choose FBX inventory.

In a new report from BI Intelligence, we explore how advertisers purchase ads through FBX and why the Exchange offers such a unique opportunity to marketers. The report also puts FBX in context in terms of its size and performance so far.

Complimentary Tech Event
Discover the future of SaaS in India
The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the sector in the decades to come.Watch on Demand
Our Speakers
Girish Mathrubootham
Brian E. Taptich

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here are some of the key details surrounding FBX:

Advertisement

In full, the report:

bii fbx retargeting

BI Intelligence