Why people are crazy about Blue Bottle, the coffee chain that just raised another $70 million from tech investors

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blue bottle coffee brooklyn

Madeline Stone/Business Insider

High-end coffee retailer Blue Bottle Coffee, a favorite of the tech community, has received an additional $70 million in funding from several big-name tech investors and Fidelity Management and Research.

Tetragon Financial Group, Morgan Stanley, Index Ventures, True Ventures, Bono, Jared Leto, Tony Hawk, and Instagram founder Kevin Systrom contributed to the round.

The company, which operates 19 locations in New York City, California, and Japan, has become hugely popular with hipsters and techies from coast to coast. Vintage brewing machines and artisanal coffee are some of its major selling points, and lines are known to get long.

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The chain previously raised a $25 million round in January 2014, with contributions from Morgan Stanley Investment Management, Twitter cofounder Evan Williams, VC Chris Sacca, and WordPress cofounder Matt Mullenweg.

Last year, we paid a visit to the spacious Blue Bottle cafe in Williamsburg, Brooklyn, to see what the hype is all about.