Apple Bought A Company That Helps You Make iPad Magazines
PRSS
Apple has acquired Prss, a Dutch digital magazine startup, according to Tech Crunch's Darrell Etherington.
Prss is a publishing platform for content creators who don't know how to code but want to create nice-looking magazines on the iPad.
The platform launched in 2010 and even got a nod from Tim Cook in a 2012 WWDC keynote address.
Apple doesn't usually comment on acquisitions, this one included. The company gave Tech Crunch a boilerplate statement on how it likes to play acquisitions close to the chest. It's also unclear how much Apple paid for Prss.
The acquisition comes as Apple is trying to sell more iPads. The tablets have long replacement cycles, meaning consumers have fewer reasons to buy one every time Apple introduced a new model. Sales have been down year over year.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit