Apple Passes Coca-Cola To Become The World's Most Valuable Brand

Advertisement

apple tim cook september 10 product event

Justin Sullivan/Getty Images

Apple CEO Tim Cook.

Apple is now the most valuable brand in the world, according to a new report from Interbrand, a well-respected consulting firm.

Advertisement

Coca-Cola was the top brand on the report last year, but it fell to the number three spot behind Apple (number one) and Google (number 2). Other tech brands in the top 10 include IBM (number 4), Microsoft (number 5), Samsung (number 8), and Intel (number 9).

Interbrand chooses its top brands using a variety of factors including revenues, presence in foreign countries, and public awareness.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More