Bing Got Its Butt Kicked By Google During The Holiday Shopping Season
Bing, the search engine developed by Microsoft, got its butt kicked in the Q4 2013 holiday shopping system according to data from The Search Agency. (We first saw this on Search Engine land.)
Bing, a perennial also-ran in search, had been gaining share of ad spending from Google until recently. But in Q4 it saw a reversal of fortune as Google sucked up 83.7% of all ad dollars:
The reason: Google's new shopping ad format, "product listing ads," which show photos of retailers' available goods and allow quick price comparisons, SEO Land says:
"Bing posted strong numbers early last year, but we saw a marked cooling of growth last quarter," said Delia Perez, senior vice president of marketing strategy, The Search Agency. "As advertisers ramped up their activity around holiday shopping, Google's Product Listing Ads got a boost, which took its toll on Bing."
Next Story
A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single 
2 states where home prices are falling because there are too many houses and not enough buyers
"To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
7 Nutritious and flavourful tiffin ideas to pack for school
India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
Top 5 places to visit near Rishikesh
Indian economy remains in bright spot: Ministry of Finance
