Google just made sightseeing a whole lot easier
Google's Behshad Behzadi demonstrated the feature at Search Engine Land's SMX search marketing event, where the publication captured it in action.
The new "location aware" search has been live for Android and the Google Search app for iOS for a few weeks, but Google didn't make much noise publicising it. It can now use where you are geographically to figure out what you're most likely to be talking about.
One of Google's promotional videos showed a man in San Francisco asking how tall a nearby church is, what time the restaurant he wants to visit actually opens, and how tall the Coit Tower is, without mentioning any of their names.
Location Aware Search is live unannounced feature in Google Search App. Ask about things nearby without naming them pic.twitter.com/ML7APC6Msc
- Danny Sullivan (@dannysullivan) June 9, 2015
Another shows a woman who is really interested in the park she's in.
More examples of Google Location Aware Search that's amazing. Do these yourself on Android or iOS pic.twitter.com/sn8pu0xzCA
- Danny Sullivan (@dannysullivan) June 9, 2015
Behzadi tried out the new search himself, asking "how long is this river?"
Google Location Aware Search telling how long nearby river is when you don't even say river's name #smx #SMXParis pic.twitter.com/14q4jM6aSJ
- Danny Sullivan (@dannysullivan) June 9, 2015
That river happened to be the Seine, which is 776 km long.
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