Here's The Deal With The 'Secret' IPO Twitter Just Announced
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But rather than do it in a conventional way, Twitter will go with a "confidential" IPO.
What is a confidential IPO?
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It's an IPO that lets Twitter avoid the spotlight that comes with going public.
Confidential IPOs are a part of the JOBs Act which passed on April 5, 2012.
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The SEC says that it's for "emerging growth" companies. An emerging growth company has less than $1 billion in revenue.
The confidential IPO lets Twitter avoid publicly releasing financials until 21 days before its roadshow.
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