Hot Dating App Tinder Now Matches 10 Million People Per Day, Up From 5 Million In December
He also said users are opening the app seven times per day.
For a comparison, as of July, Tinder had matched 75 million people total.
Tinder has had explosive growth pretty much since inception. But there is a likely culprit for this particular traffic surge:
The Sochi Olympics.
Gold-medalist snowboarder Jamie Anderson told Us Weekly that Tinder at Sochi was "next level." She said there were so many "cuties" on the app that it became a distraction and she had to delete the dating service from her phone.
Soon, a Tumblr was created to promote all the attractive young Olympians who were using Tinder at Sochi.
Rad told The Wall Street Journal that Tinder saw a "400% day-over-day increase of new users in Sochi" once the Olympics began. He also said users were spending 77 minutes per day flipping through each other's profiles, hunting for potential matches.
"We didn't have a lot of activity in Sochi before the Olympics," Rad told WSJ. "[Sochi became] one of those areas for us that have great penetration and usage."
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit