IKEA Parodied Apple's Product Ads To Promote Its New Catalog - And The Results Are Hysterical
They say imitation is the greatest form of flattery, but IKEA's new ad promoting its new catalogue "bookbook" flat out mocks Apple's famous product commercials.
Apple's ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company's chief designer, and Craig Federighi, the company's chief software engineer.
You can tell from this iPad Air spot below, even the color and style of Jörgen Eghammer's shirt is no coincidence:
"The 2015 IKEA catalogue comes fully charged, and the battery is eternal," says Eghammer.
Eghammer also points out the catalogue's "tactile touch technology," a phrase so redundant that if you didn't know this was a spoof already, you do now.
The 2:30 "bookbook" ad is worth watching just for IKEA's hilariously literal takes on technology.
"If you want to share a particularly inspiring item, you literally share it," says Eghammer.
Check out the ad here:
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance