Tim Cook Says He Couldn't Sleep The Night After Listening To Beats Radio For The First Time
"Jimmy [Iovine] had told me how great it was," Tim Cooks says in the interview. "So one night I'm sitting playing with theirs versus some others, and all of a sudden it dawns on me that when I listen to theirs for a while, I feel completely different. And the reason is that they recognized that human curation was important in the subscription service."
Beats offers really personalized playlists, thanks to a recommendation engine built by expert curators.
"That the sequencing of songs that you listen to affect how you feel," Tim Cook says. "It's hard to describe, but you know it when you feel it. So that night - I couldn't sleep that night! And I was thinking, 'We need to do this.'"
Watch the full interview clip about Apple buying Beats here:
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