Twitter tries to reassure investors that users still love it
JUSTIN TALLIS/AFP/Getty Images
That's a bad sign for the social networking service, as it tries to rekindle its growth and compete with everyone from Instagram and Facebook to Snapchat.
But Twitter management said that user growth was picking back up in January. And it said that there were reassuring signs in some of its other metrics that measure how engaged Twitter users are.
Here are some of they key metrics that Twitter disclosed during its conference call with analysts:
- Daily active users: Flat in Q4 compared to Q3, but Twitter is "seeing stability" in January, according to CFO Anthony Noto.
- Searches: Up by double digits from the same period one year ago.
- Direct messages: Up on a year-over-year basis.
- Time spent: Up year-over-year both on a per user basis and in aggregate.
"The key engagement metrics that we look at continue to be positive," Noto said during the call.
Twitter didn't provide specific numbers for any of these metrics. And no matter how engaged the users are, the company still needs to grow its overall audience.
But if nothing else, these metrics show that at least some aspects of Twitter are holding up.
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance