11 ways to get more people to vote, according to designers

Voter turnout in the US is often criticized for being dismally low - and indeed, a significant portion of Americans don't go to the polls. When measuring votes cast as a percentage of the estimated voting-age population, the US ranks 31st among the 35 OECD countries. In 2012, just 53.6% of the population voted in the presidential election.

There are a myriad of reasons why people choose not to vote - they might not feel their beliefs are represented by elected officials in their district, they may think their vote can't make a difference in the way government is run, or perhaps just don't support any candidate on a given ballot.

Fixing those issues is an extremely complicated and complex proposition. But according to designers, there are a host of smaller, less policy-oriented ways to make the voting booth more pleasant, accessible, and desirable on election day. Business Insider asked four designers what changes they'd make to increase voter turnout.

Here are some of their ideas.