Samsung Electronics has 370,000 employees worldwide. (Apple has 80,000. Microsoft has 97,106. GE has 305,000.)
Samsung spent over $4 billion in advertising last year, plus an additional $5 billion in marketing. Its ad budget dwarfs everyone else.
Samsung's net sales for 2011 were $247 billion. Samsung's electronics division sales were $179 billion. In calendar 2011, Apple did $127.8 billion in sales.
Samsung Electronics' profit last quarter was $8.27 billion, much of it from smartphones. For comparison, Google's operating profit last quarter was $3.4 billion.
Samsung shipped 215.8 million smartphones last year, which is more than the next three smartphone sellers COMBINED.
Samsung lists 145 products on its web site under the "cell phones" category. (Apple has three phones in two different colors.)
BONUS: Samsung's chairman went on a three day rant, and it defined the company.
Samsung became Samsung after its chairman went on a three day rant to his hundreds of executives in a German hotel conference room. Samsung took his speech, turned it into a book about management and used it as its guiding principles from there on in.
