This chart shows how absurdly complicated Netflix's competitive landscape has become

narcos glass raiseNetflix

It used to be when you talked about streaming video, you were talking about Netflix and Hulu.

But in the past few years, and especially 2015, the competitive landscape has become increasingly convoluted. Analysts at Jefferies have identified five major themes that have emerged in the market:

  • Netflix competitors (like Hulu and Amazon Prime)
  • Premium over-the-top offerings (like HBO Now, Showtime, and Starz)
  • Niche players that push a certain genre, or appeal to a particular demographic group (like NBC's Seeso for comedy)
  • Live TV replacement services (like Sling TV)
  • Sports streaming services (like NFL Game Pass and NBA League Pass)
All of these compete with Netflix to one degree or another, and in a note on Wednesday, Jefferies analyst John Janedis made the argument that these new services "could impact demand and subscriber acquisition costs on the margin [for Netflix]."

Here is a non-comprehensive chart from Jefferies that shows just how complicated the market has become:

Screen Shot 2016 07 06 at 12.38.01 PM

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.

NOW WATCH: How to find Netflix's secret categories

Add Comment()
Comments ()
Characters Remaining: 3000
X
Sort By:
Be the first one to comment.
We have sent you a verification email. This comment will be published once verification is done.
Next StoryMillionaires, billionaires, and the big names in tech and media swarm to Sun Valley, Idaho, for Allen & Co.'s mogul fest
Related Stories
Latest Stories

Jio accuses other telcos of passing off wirelines as mobile numbers

More than half of transportation and logistics professionals still use a pen and paper to manage their supply chain - here's how blockchain could change that

International money transfers hit $613 billion this year - here's what young, tech savvy users value most about them

Startup school is back in session and the rules are changing

Here are the top health tech companies and startups developing wearable medical devices