- Once again, Dentsu
Webchutneyhas emerged as the most awarded Indian agency at Cannes Lions2021.
- Dentsu Webchutney's
Gautam Reghunathand PG Aditiya talk to us about the performance this year, agency's filtering system for Cannes entries, campaigns that won and vision for next year.
This victory didn’t come as a surprise to Team Webchutney, who were quite optimistic about seeing this kind of reaction at Cannes. While the team wishes that they could send all of their work to Cannes, they just have a simple filtration process: gauge the reaction at Indian awards and send work that you firmly believe in.
What’s interesting is that Dentsu Webchutney has secured shortlists and won Lions for the same clients, Swiggy and
Gautam Reghunath, CEO, Dentsu Webchutney and PG Aditiya, NCD, Dentsu Webchutney further talk to us about their performance this year, the agency's filtering process for Cannes entries, the campaigns that won and the agency’s vision for next year. They told us how the entire agency shares the desire to keep leading the charts and aims to double down on their market differentiation, which is creativity.
To find out more, hear this conversation.