The solution will use first-party and second-party data partnerships
Sep 30, 2020, 16:55 IST
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dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
Sep 30, 2020, 16:55 IST
The solution will use first-party and second-party data partnerships
- Earlier this year,
Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsuProgrammatic ’s unique solution delivered an astounding 3X higher CTR than regular display campaigns. - It also achieved an 81% higher qualified lead ratio and a dramatic improvement in leads.
- The ability to enrich OTT audiences beyond their native platforms has resulted in a dramatic success for the brand and proposition to the industry.
In an effort to plan for activating OTT audiences from premium platforms such as Netflix,
Earlier this year, in January 2020, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR than regular display campaigns. It also achieved an 81% higher qualified lead ratio and a dramatic improvement in leads. The ability to enrich OTT audiences beyond their native platforms has resulted in a dramatic success for the brand and proposition to the industry.
Commenting on the success,
“With our industry first partnerships and integrations enabling insights from platforms such as Netflix, Amazon Prime Video, Zee5 and large players in the sector, coupled with our proprietary technology, dentsu Programmatic is proud to have unearthed a unique way to drive business success for clients wishing to target OTT audiences. Using Machine Learning at its core, coupled with intelligence from platforms such as Facebook and Google, we aspire to deliver many such industry leading solutions to common client challenges,” added
Sharing her views on the same,
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