- Calls for the industry’s creative minds to design inspiring behavior change campaigns
- Announces a special award ‘
The Red Abby’ for the winning campaign that will be amplified across media channels ensuring reach and impact.
The communication program will aid the fight against violence towards women. The winning campaign will be crowned with the newly instituted special award ‘The Red Abby’ that pays a tribute to the women of our country and their spirit.
Speaking about the initiative, Ashish Bhasin, President AAAI, said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”
Partho Dasgupta, President - The Advertising Club President, added, " Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives. I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “
The most effective and impactful campaign will be recognised through a special award at ABBY’s 2020. Leveraging the media linkages of The Advertising Club and AAA’s of I, the winning campaign will be amplified across media ensuring reach and impact.