Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and pla...
- Wavemaker's Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today.
- Thrive ties in the three critical aspects of advocacy – measurement, brand safety and the irrefutable human creativity, into a seamless experience for clients.
- Thrive will focus on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels.
Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This makes influencer marketing a non-campaign initiative that actually impacts the purchase journey, versus being just an amplification vehicle. Thrive will bring in data-driven discovery clubbed with measurement by using technology interventions. This will help marketers focus on brand goals rather than worrying only about campaign results.
Thrive is an entire suite of services from Wavemaker that is powered by GroupM’s INCA platform. Thrive also integrates the best that Wavemaker partner ecosystem has to offer both in terms of talent management as well as technology.
Speaking on the launch of its first-ever advocacy product,
This platform will help brands unlock the true potential of content by touching multiple moments of a consumer’s journey, where the right content can become the right point of influence, when it comes to building perceptions and making choices.