- INCA has a new partnership with
Hanson Robotics , creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region. - The collaboration marks Sophia’s first-ever ambassadorship work with an agency.
- With the ambassadorship for INCA, Sophia will be working with brands to create relevant and engaging bite-sized content and connect with brand audiences across various social media platforms.
The collaboration marks Sophia’s first-ever ambassadorship work with an agency. Widely recognised for her influence as a celebrity and disruptor, Hanson has previously worked with renowned brands such as Etihad Airlines, Audi, Alexander Wang, and Huawei to magnify Sophia’s status as the world’s first robot citizen and connect with audiences across the globe.
She now joins INCA’s global network of brand-safe content creators and influencers to help brands create influential content that brings brand stories to life.
Influencer marketing has unlocked new opportunities for brands to connect with their customers and is predicted to grow in the next few years by 30.6 % CAGR as marketersseek more efficient and data- driven options in reaching out to consumers. INCA’s partnership with Sophia showcases how it also enables the use of technology to build human connections with brands.
As GroupM’s proprietary AI solution for data-powered influencer selection and content creation, INCA enables brands to run content marketing campaigns across and beyond social channels in achieving real and tangible outcomes for marketers. With the ambassadorship for INCA, Sophia will be working with brands to create relevant and engaging bite-sized content and connect with brand audiences across various social media platforms.
Kazi added: “While we see changes in how consumers are influenced by multiple sources, we are confident that this is the right time to introduce a new influencer into our network that exemplifies humanity as well as the technological achievements of our time. As we collaborate with Sophia, we are in awe of how technology can showcase the marvels of artificial intelligence (AI) in a humanoid form.”