- mCanvas unveils Stories, an immersive mobile experience to engage digital natives.
- It aims to democratise the Stories experience for advertisers and publishers by bringing it to multiple platforms.
Aimed at inspiring engagement and evoking emotion with immersive sensory rich ads,
Offering a novel way to engage and monetise quality traffic, Stories is an incremental revenue source for publishers. Combining the native format with great user experience, Stories will help publishers increase page views & time spent while lowering bounce rate. It automatically finds trending content, publishes stories, generates reports and optimizes for best performance, so that publishers can continue focusing on creating valuable content. Stories can be deployed as a new independent placement or existing
Aninda Gupta, Marketing Lead – Media, Digital, B2C Business, Gyproc India says, “mCanvas Stories is an exciting new venture because it presents new opportunities for brands to engage their audience on mobile. Creating engaging and inspiring digital experiences is key in any industry to stay relevant, as users are growing increasingly picky about the type of content they choose to interact with. We are keen to see how this ad format will affect the way mobile users interact with brands and the results that it offers.”
Apoorv Kalra, Founder, BollywoodShaadis.com also says, “We’re constantly looking for ways to create enhanced on-page experiences for our website visitors. When mCanvas introduced the Stories format, it was clearly evident that it would elevate the overall user experience with its seamless design and interactions.”
Niraj Ruparel, Head of Mobile and Emerging Tech,
Indrani Khanvilkar, Director - National Sales, mCanvas says “We are ecstatic about the launch of Stories, as part of our constant effort to provide the best and most seamless solutions to our clients. This newest ad format will put an interesting spin in the manner in which ads are consumed and will help us deliver our clients’ business goals with out-of-the-box mobile ad experiences.”
Vishal Rupani, Co-founder & CEO, mCanvas concludes, “With the launch of Stories, we’re making the popular social format accessible to everyone. Both, advertisers and publishers will now be able to benefit by creating stories and distributing them at scale across multiple platforms.”