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Here is how to sell an old wine in a new bottle.
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Burger King’s ad featuring Rahul Bose shows how to make a campaign shot before the lockdown relevant

Here is how to sell an old wine in a new bottle.
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  • Burger King launches an old ad with Rahul Bose.
  • Towards the end of the interaction, Burger King offered 2 bananas free to Rahul Bose and his reaction was priceless.
Many brands who shot their advertisements in March, right before the lockdown, have found themselves in a dilemma.

Burger King India has come up with a clever solution. The brand has launched its old ad titled, “Old ad. Old Joke. Old Price.”

Sometime before COVID-19, the brand had invited Actor Rahul Bose to its food chain in Santacruz. Burger King actually offered Free Bananas to the actor, who had created a storm with his Tweet featuring an astronomical amount charged for Bananas at a star hotel.

Upon visiting the restaurant, the actor, who was hesitant to try initially, is seen relishing the Rice Bowl. He highlighted the quantity, wholesomeness and most importantly indicated that it truly offers value for money. Towards the end of the interaction, Burger King offered 2 bananas free to Rahul Bose and his reaction was priceless. With this campaign, Burger King India reintroduces its range of Rice Bowls starting at a great price of Rs. 99.


The campaign began with a Banana Image and pun, followed by a snapshot of the headlines created by Bose’s old banana tweet and finally unveiling the video. The entire campaign is a pun on the meaning of going bananas which is woven in the video as well.

Srinivas Adapa, CMO, Burger King India said, "Burger King’s Paneer Rice bowl at Rs 99 is a great value proposition. We know that this ad is old and the joke is old…but so is the price at Rs 99”

Raj Kamble, Founder and Chief Creative Officer, Famous Innovations said, “Burger King always looks for ways to hack what's going on in popular culture and when Rahul Bose created a national conversation about fair pricing and value, we saw an opportune moment to step in. It was also our way of associating with a celebrity in a unique and refreshing way, in a world of empty, irrelevant brand endorsements. This is an old ad, but its promise is most relevant today.”