Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses ...
Feb 26, 2021, 12:52 IST
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Meesho's latest ad encourages women entrepreneurs to explore social commerce
Feb 26, 2021, 12:52 IST
Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses ...
- The TVC is conceptualised by
DDB Mudra Group . - It aims to communicate brand's missions to help women achieve financial independence.
The film showcases an interesting aspect of our social circles. Every person on our contact list has a specific persona. This reflects in their interests, fashion statement, and products they like to buy. This proved to be a significant insight for Meesho to collaborate with
Commenting on the launch of the new TVC, Vidit Aatrey, Founder & CEO, Meesho said, “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer's varied demands and preferences. One can always find something for everyone at Meesho."
Today Meesho has more than 7 million re-sellers (entrepreneurs) on the platform spread across 100 cities out of which 80% of them are women from smaller towns and cities. The TVC will be running across regional, news, entertainment, infotainment, and sports channels. The advertisement will also be available in many regional languages like Kannad, Telugu, Tamil, Malyalam, Bengali, Odiya and Assamese.
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