The HUL-Sebamed soap opera comes to a halt for now as Bombay High court restrains the latter’s commercials from all med...
- The recent
ad warbetween Sebamedand HUL that caught everyone’s attention has come to a halt for now.
Bombay High Courtheld that the FMCG giant has made a strong prima facie case for grant of ad-interim relief.
- The matter will now come up on January 14, 2021.
In Sebamed’s advertising campaign, it had claimed that its cleansing bar is better than soaps like Dove, Rin, Pears and Lux that its competitor
Following this ad campaign, Hindustan Unilever (HUL) said in a media interview that the company will take a ‘suitable action’ against rival Sebamed.
The High Court bench also restrained the USV Private Limited and its affiliates, and their advertising agencies from using telecasting or broadcasting or communicating to the public the TVC, newspaper advertisements, hoardings and such other material in any language or any other content of similar nature. The matter will now come up on January 14, 2021.
HUL confirmed the development and welcomed the order.
Dev Bajpai, Executive Director, Legal & Corporate Affairs said, “HUL’s brands are time-tested and have always delivered on the promise they have made to their consumers. He added that in the initial days of the Covid pandemic, HUL, as a responsible advertiser, had communicated to the masses that one could wash their hands with any soap as handwashing with soap is the first line of defense against Coronavirus.”