Colgate-Palmolive intends to create a recyclable alternative to reuse the billions of toothpaste tubes that end up in l...
Aug 24, 2021, 12:53 IST
brands
Colgate-Palmolive launches the first-ever recyclable toothpaste tubes in India; aims to achieve 100% recyclability across its oral care portfolio
Aug 24, 2021, 12:53 IST
Colgate-Palmolive intends to create a recyclable alternative to reuse the billions of toothpaste tubes that end up in l...
Colgate-Palmolive 's recyclable toothpaste tubes to hit the shelves this month.- The brand also commits to a 100% recyclable oral care portfolio in India in the coming years.
Launching the initiative in partnership with EPL Limited (Formerly known as Essel Propack Limited),
The new tube is soft, squeezable, and recyclable without compromising on key product attributes like taste, which consumers love and have enjoyed for decades. Colgate’s recyclable tubes are a steppingstone in its journey to achieve 100% recyclability across its oral care portfolio in India.
The brand has been a pioneer in bringing world-class sustainable innovations to not only improve oral care but also reduce the burden on our environment.
Colgate-Palmolive was the first in the world to introduce a recyclable toothpaste tube and is sharing its technology with the industry to support a shift to a greener and much-needed circular economy.
With the launch of recyclable tubes this year, Colgate-Palmolive intends to create a recyclable alternative to reuse the billions of toothpaste tubes that end up in landfills every year. These tubes can be used by the economy for recycling into various other packaging materials and bottles for further use, thus reducing the need for virgin plastic to be added to the environment.
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