JK Super Cement's new campaign is an appeal to covid survivors to donate plasma

• Donate plasma and give someone a chance at life, says JK Super Cement in its new campaign.
• The campaign is conceptualised by Social Cloud Ventures.

Amidst the raging deadly second wave of COVID-19, JK Super Cement has launched a new campaign for plasma donation #HumSeHaiSuraksha.

JK Super Cement’s latest plasma donation initiative #HumSeHaiSuraksha voices the plea of those in dire need of the life-saving treatment- Plasma Therapy. The video message is also being launched as a tribute to the employees of JK Cement Ltd. who succumbed to COVID-19 recently.


The video proceeds as a dialogue between a COVID-19 positive patient, a doctor, and a plasma donor, addressing the general public, unfolding the facts, importance, as well as the urgency of donating plasma, with the hashtag #HumSeHaiSuraksha creating a sense of responsibility in COVID-19 survivors to come forward and give others a chance at life.

This message puts out a strong appeal to all those who have recovered from COVID-19 to participate in the process of extending help to those who are still battling the virus.

The organization has also donated medical requirements like oxygen concentrators, ventilators, masks, sanitizers, BiPAP machines along with delivering masks to Delhi police.

Pushp Raj Singh, President Marketing, Grey Cement Business said, “As our motto and mission, JK Super Cement has always believed in build safe and we have ardently and resolutely worked towards this. Whether it was to ensure our employees are provided a safe area of work or encouraging and invoking the general public on the relevance following strict protocols or extending tribute to frontline warriors through our previous #YehPuccaHai campaigns, JK Super Cement endeavors to keep building safe, for our stakeholders, people in general and the country. In the unfortunate incidences of some of our treasured employees succumbed to COVID-19 recently, we felt the need of the hour is to educate and push people to come forward and donate plasma that can be life-saving. We urge everyone who has recovered to be live-saving heroes.”

The campaign has been designed, managed, and executed by the digital agency on record Social Cloud Ventures.