- KFC has launched a new campaign.
- Conceptualised by Ogilvy India, this campaign features
PT Ushato promote KFC's express pick-up.
Getting us up to speed on KFC’s new service and the quirky film showcasing it,
Talking about getting on-board KFC’s Express Pick-up, PT Usha said, “KFC India is already known for their signature taste and is now breaking all speed limits on pick-up orders with their Express Pickup service. While ‘speed’ is certainly thrilling for me, this even takes it a notch higher with express. The concept itself was so exciting that I jumped at the opportunity of featuring in the campaign, alongside the beloved Colonel. It was a real pleasure being a part of the campaign, serving up some Hot & Crispy KFC chicken, all within 7-minutes. Now this is one Express service that has the PT Usha seal of approval!”
Ogilvy North, Chief Creative Officer,
The film opens with 2 customers walking into a KFC restaurant and reading about the 7-minute Express Pick-up promise. Not quite believing it, they joke about how the order must be prepared by PT Usha, because how else would it ever be ready in 7-minutes. Next, we see the Colonel blowing a whistle to mark the start of 7-minutes and the chicken gets prepared in the kitchen, going through different stages to finally being packed (looking just as delicious as always), ready to be picked-up by the customers. Imagine the jaw-dropping moment when the order is brought to the customers, by none other than PT Usha herself. The customers can’t believe what they are seeing - the legendary Queen of Speed yes, but more so that their order is actually ready within 7-minutes. Now that’s what you get when PT Usha and Colonel Sanders come together - Taste Amaze, Mile Tez!
Chief Creative Officer: Ritu Sharda
Group Creative Director: Shailender Mahajan
Senior Creative Director: Kingshuk Dey
Creative Director: Aastha Gandhi
Associate Creative Director: Srikanta Behera
Copy Supervisor: Kashif Shakeel
Executive Vice President: Atif Rahman
Vice President: Aditi Sobti
Management Supervisor: Chandini Ahuja
Head of Strategic Planning: Rohitash Srivastava
Sr. Planning Director: Pritish Mukherjee
Production House: Ramesh Deo Production (RDP)
Director: Abhinay Deo
Sr. Executive Producer: Apurba Sengupta