KitKat has created over 12 million unique Love Break packs
Feb 7, 2022, 13:30 IST
brands
KitKat creates over 12 million unique packs to encourage youth to share a special break with their loved ones
- In this season of love,
KitKat gives youth a million ways to share a break and make them feel special with theKitKat Love Break packs. - It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique
KitKat has created over 12 million unique Love Break packs with quirky digital prints which consumers can choose from as their way of a special break.
Commenting on the launch of the campaign, Rupali Rattan, Head - Confectionery Business, Nestlé India said, “KITKAT Love Break campaign recognizes that the youth today want to be unique in their expressions. Building on this truth, KITKAT wanted to personalize the packs to make their breaks special during this season of love. The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships”
Elaborating on the new KitKat Love Break campaign, brand ambassador and Bollywood star
KitKat brand ambassador and actor
INSIDER INTELLIGENCE REPORTS