The TVC encapsulates the essence of the festive season and the strong bond between father and son
- Peter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’
- It is developed and executed in a creative partnership with
DDB Mudra South.
The campaign is a relatable montage woven around the festive ambience and shows parents' need to adopt new ways to bond with their children and build a special relationship with them.
Developed and executed in creative partnership with DDB Mudra South, the central theme of the campaign is ‘Belief in A New Beginning’. The campaign combines the objective of resetting family relationships, festivity, colour, and celebration with
Commenting on the campaign, Manish Singhai, COO, Peter England, said, “We are thrilled to launch our new festive campaign ‘Belief in A New Beginning’. The campaign portrays a new relationship between a son and his father after the father takes a small step towards understanding his son’s aspirations. The storyline metaphorically directs us to find the perfect look to celebrate this Pongal festival. Our collection has been designed around the positivity and goodness that festivals bring to our lives. We are determined to curate and offer fashion that enables our consumers to not just immerse in the festivities but also to stand out.”
Saritha Rajagopal - Creative Director, DDB Mudra South, said: “Pongal celebrates optimistic new beginnings. So, to launch Peter England’s
Peter England’s Festive campaign will be amplified through a mega-media mix across SUN TV Network, Hotstar Tamil Big Boss Association, World Television premiere of Annaatthe on Sun TV and other media channels.