Snapdeal crosses 100 million app downloads; user base grows by 37%
- Snapdeal’s user base has grown by 37% in the last 12 months on the back of its changing focus on ‘Bharat’, gamification, and enhanced user experience.
- As per the audited financials for FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19.
- The e-commerce platform also witnessed a 52% increase in its order volumes this festive season, with 90% of its orders coming from non-metro users.
Snapdeal’s downloads have grown rapidly in the last 12 months – climbing from 73 million in October 2018 to crossing 100 million in October 2019, a gain of 37%.
“The 100 million android app downloads are a reflection of our leadership and granular understanding of Bharat-focused e-commerce. We are delighted that our efforts to improve access, convenience and value for millions of users across India continues to grow and deepen the e-commerce market in India,” said a Snapdeal’s spokesperson.
Snapdeal has made several additions including a continuous feed that is personalized for each user, allowing users to discover relevant products in an engaging way. In addition, the app features SD TV – which has thousands of short product videos highlighting the functionality and salient features of popular products.
Snapdeal has also added a few engagement activities on its app. More than a million sessions of Spin the Wheel, Scratch Cards, Daily Visits Recorder, Timer-based challenges are unlocked every day on the
Snapdeal also witnessed a hike its web traffic. In October 2019, the monthly traffic on Snapdeal crossed 240 million visits – recording an all-time high.
As per audited financials for the FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19. Simultaneously, it also reduced its loss by 71% – from ₹611 crore in FY 18 to ₹ 186 crore in FY 19.
In the recently concluded Diwali season, Snapdeal saw growth not just in terms of traffic and app downloads but also witnessed 52% increase in order volumes this festive season, with 90% of its orders coming from non-metro users.
Snapdeal’s growth in traffic and increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.