Discovery Plusis also releasing an anthology of COVID-19documentaries, where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.
- #SafetyExtended offer valid till mid-night of April 16 gives users an annual subscription at the cost of a monthly plan.
'When you crave for adventure, stream the outdoors but continue staying safe indoor. The outdoor will be there for us forever. For now, embrace the extended safety lock-down and stay safe indoors,' says Discovery Plus in its latest campaign.
Further, Discovery Plus will be releasing an anthology of three COVID-19 documentaries this week, which can be streamed without a premium account in light of widespread curiosity about the Pandemic. Among the specials to be released is Pandemic COVID-19, a 45-minute probing documentary where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.
Issac John, Business Head – Digital (South Asia), Discovery, said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about COVID-19, we’re releasing three documentaries on COVID-19 which will be available for free consumption on the platform.”
Developed and curated especially for the Indian audience, Discovery Plus has seen a strong rise in consumption since its launch last month, with shows on science, adventure and lifestyle receiving a phenomenal response from viewers.