Link Copied
Discovery Plus launches campaign urging people to stay indoors & stream the outdoors.
brands

Stay indoors and stream the outdoors, says Discovery Plus in its latest campaign

Discovery Plus launches campaign urging people to stay indoors & stream the outdoors.
Download A&M Marketing E-book
  • Discovery Plus is also releasing an anthology of COVID-19 documentaries, where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.
  • #SafetyExtended offer valid till mid-night of April 16 gives users an annual subscription at the cost of a monthly plan.
Discovery Plus has launched a digital campaign urging people to stay indoors with a film titled ‘The outdoors can wait.’

'When you crave for adventure, stream the outdoors but continue staying safe indoor. The outdoor will be there for us forever. For now, embrace the extended safety lock-down and stay safe indoors,' says Discovery Plus in its latest campaign.


Further, Discovery Plus will be releasing an anthology of three COVID-19 documentaries this week, which can be streamed without a premium account in light of widespread curiosity about the Pandemic. Among the specials to be released is Pandemic COVID-19, a 45-minute probing documentary where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.

Issac John, Business Head – Digital (South Asia), Discovery, said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about COVID-19, we’re releasing three documentaries on COVID-19 which will be available for free consumption on the platform.”

Developed and curated especially for the Indian audience, Discovery Plus has seen a strong rise in consumption since its launch last month, with shows on science, adventure and lifestyle receiving a phenomenal response from viewers.

COVID-19IndiaCases: 2.21MDeaths: 43.3kRecovered: 1.48M
COVID-19WorldCases: 19.46MDeaths: 722kRecovered: 12.06M
COVID-19USACases: 4.89MDeaths: 159kRecovered: 1.65M