Th new campaign is called ‘Cracking the Game'
Nov 10, 2020, 16:09 IST
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Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
- Conceived by Lowe Lintas, the film was trending on Twitter yesterday.
- The campaign film has already garnered over 2.5 million views across social media and digital platforms.
Speaking about the campaign,
If there's one thing that is culturally relevant to every Indian, it is that every experience – be it a movie, a story, a book or a game – is something to learn from, brought to life with the quintessential question, "Kya Seekha?". Powered with this insight, the film – aimed to appeal to 15 to 30-year-olds – starts by asking students what they have learnt from the IPL this year and then beautifully connects intense sporting moments with learning concepts such as the Pythagoras theorem, magnetic induction, Darwin’s theory of evolution, the melting point of metals, etc.
Commenting on the campaign idea,
The campaign film has already garnered over 2.5 million views across social media and digital platforms. Over 2 million views of the video have come from Twitter alone, becoming yet another viral campaign for the EdTech major.
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