Zivame has launched a new campaign that doesn't feature a model for the first time
May 25, 2021, 16:10 IST
brands
Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
May 25, 2021, 16:10 IST
Zivame has launched a new campaign that doesn't feature a model for the first time
Zivame has launched a new consumer campaign.- It features brand's consumers and employees.
The campaign focuses on
Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said, “We wanted to encourage consumers spending a large amount of time at home to explore and experiment with intimate wear and discover something that they love. The use of Zivame consumers in our imagery is aimed to have women look at our products and see them on bodies they can relate to."
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