Television Advertising continues to stay strong and resilient
Jun 17, 2021, 13:41 IST
media
Television welcomed 63% new Advertisers in May’21: BARC
Jun 17, 2021, 13:41 IST
Television Advertising continues to stay strong and resilient
- May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019.
- FMCG contributes a staggering 72% to the overall ad volume in May'21.
Advertising on GEC and Movies genre continued to grow as per BARC India’s latest TV Ad Volumes Report. Ad Volumes on both the genres outperformed the same period for the previous 3 years and have registered a growth of 74% & 76% if compared to May 2020. Owing to the increasing consumption of
Out of the total of 2142 advertisers in May 2021, 1347 (63%) were new advertisers. FMCG category continued to dominate Ad Volumes with 72% share, followed by
Growth observed in Ad Volumes in the first quarter of 2021 has evidently seeped into the ongoing second quarter of the year, despite state-wide partial lockdowns being implemented in various parts of the country. Moreover, the growth witnessed in May 2021 reinforces the strength and robustness of television as a medium.
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