The data will be released as per the Augmented Data Reporting Standards for News and Special Interest genres
- Ratings by Broadcast Audience Research Council (
BARC) will resume the release of data for individual News channels.
- The ratings were suspended after a racket involving a private channel’s efforts to tamper the ratings was busted by the Mumbai police in 2020.
In the weeks leading up to the resumption of news channels ratings, BARC India will be reaching out to its constituents to sufficiently inform and educate them about the details of the Augmented Data Reporting Standards.
"With the active support of the Technical Committee members, all our stakeholders and industry experts, we believe we have a statistically sound and effective solution which helps augment the robustness of the data and reporting, which we had set out to do. This would be another significant step taken by BARC India to ensure a strong currency for advertisers and media organisations," BARC said in its media statement.