BARC will review and augment the current standards of measuring and reporting data of niche genres
Oct 15, 2020, 14:38 IST
media
BARC to stop publishing weekly individual ratings for all news channels
Oct 15, 2020, 14:38 IST
BARC will review and augment the current standards of measuring and reporting data of niche genres
- BARC board's tech committee will be reviewing and augmenting the current standards of measuring and reporting the data of niche genres.
- This exercise is expected to take around 8-12 weeks including validation and testing.
This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect.
Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release
Explaining the need for this move, Punit Goenka, Chairman of
INSIDER INTELLIGENCE REPORTS