- IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans and players.
- Even though the pandemic has seen a direct impact on the
sports sponsorship market, IPL continues to carve a niche for itself in India while also keeping its fans engaged. IPL 2020has showcased that it is pandemic-proof with the number of brands coming on board for sponsorship.
The current position at which IPL stands is quite strong considering how the pandemic has taken a toll in India. This year ESP properties, being at the forefront, helped multiple brands in different categories close deals for IPL, some of them include; Paytm, Colgate, Myntra, Lifebuoy, Cadbury Dairy Milk, Clear Shampoo, Acko Insurance, MPL, Center Fruit and Tata Tea – Chakra Gold amongst others. IPL 2020 has showcased that it is pandemic-proof with the number of brands coming on board for sponsorship.
Vinit Karnik, Business Head,
Despite the slowdown, backed by its growing presence IPL continues to attract strong consideration from advertisers and add to the year on year growth of the sports business industry.