- With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India.
- Mirchi aims to continue its expansion spree.
With South Asians accounting for almost half a million of the total population in the Bay Area, there is a significant demand for Hindi music and Bollywood content. Catering to the needs of this vast pool of consumers, Mirchi will be bringing the best of Bollywood content along with local updates relevant to the target audience. Mirchi will bring popular and exclusive content like the ‘Mirchi Top 20 Countdown’, ‘Club Mirchi’, ‘What Women Want’ with Kareena Kapoor Khan, ‘Bhatt Naturally’ with Mahesh Bhatt and Pooja Bhatt, ‘The Karan Johar Show’ along with other elements like ‘Mirchi Murga’ with
In line with Mirchi’s rapidly growing digital and brand solutions businesses, this launch provides for an ideal outlet for national and local advertisers to reach a specific target audience in the Bay Area.
Commenting on the launch,
“The global entertainment market holds immense potential and North America, especially The Bay Area, is a market with a lot of demand for Hindi music and Bollywood content. Thus, leveraging Mirchi’s brand equity, strengths, and unparalleled content library, we look forward to catering to this demand and engaging with our target audience,” adds
With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India, including the USA, with plans to expand to more countries.