Studio Bodhihas strengthened its regional content slate.
- It has announced 10 originals across Tamil, Bengali and Marathi in 2021.
With an aim to capture this increasing potential and strengthen their position in the regional space, the promoters of Bodhi Tree Multimedia with the backing of
The combined forces will develop exclusive original IPs to meet the growing demand of qualitative entertainment. In view of unlocking the next wave of regional growth with high-scale content, the studio will produce unique content in multiple languages across genres for the burgeoning OTT market. With eminent writers and directors on board, Studio Bodhi has 10 projects at different stages of production and will continue to work on numerous IPs in the near future. The studio is currently working towards producing a rich slew of original offerings in languages such as Tamil, Bengali and Marathi in 2021 and further expanding into Telugu, Punjabi and Malayalam by 2022.
Speaking on the launch of Studio Bodhi, Mautik Tolia, Managing Director, Bodhi Tree Multimedia, said, “Content today is region agnostic with good rooted stories transcending all barriers and can travel across the world. This content studio will prove to be a game changer in this space. Content consumption has witnessed an upsurge across all genres with regional content gaining momentum. Recognizing this growing demand in regional content, Studio Bodhi is our earnest endeavor to further widen our horizon to build a vast range of successful digital series to cater to every audience palate. Studio Bodhi will mark our foray into the regional OTT space starting with exciting shows across various regional languages like Marathi, Bengali, Tamil, Telugu and further expand to other regions in the coming year. Over the past few months, with projects at various stages of development, we have diligently worked towards acquiring best of talents to put together a team together which we believe will deliver compelling content. With our new venture, we are looking forward to explore different genres and narrative styles.”
Commenting on Studio Bodhi, Santosh Kanodia, Founder, Sumukha Capital, a division of
With projects greenlit in multiple languages, Studio Bodhi aims to nurture the ecosystem with content that is relevant for regional consumers and make regional content mainstream.