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How Apple is pitching its new ad format

Lauren Johnson   

How Apple is pitching its new ad format
Advertising2 min read

Hi and welcome to Insider Advertising for April 27. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


As Apple tightens the screws on ad tracking, it's preparing a new ad format of its own. People briefed on the plans reveal its pricing model and targeting options.

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Social media managers have to be constantly online for their jobs. We asked 4 to break down how they fight to control their screen time.

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Facebook and Google are failing to crack down on scam ads, new research suggests

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More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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