How much money a YouTube video with 100,000 views makes, according to 4 creators
- YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
- Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic.
- We spoke to four YouTube creators - Natalie Barbu (lifestyle), Marko Zlatic (personal finance), Ruby Asabor (business), and Roberto Blake (tech) - who broke down how much money Google pays them on average for a single video with 100,000 views.
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Not all YouTube videos with 100,000 views are equal in the eyes of advertisers.
That means that how much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches. But even some YouTube stars don't realize this.
For instance, when YouTuber Ruby Asabor was first starting out, the 22-year-old content creator and motivational speaker thought everyone made the same rate, she told Business Insider. But then she found out she was making more money from YouTube than a friend of hers who had more subscribers. Asabor realized that her finance- and business-related videos, which target an older audience, were more favorable to Google's advertisers. The advertisements that play in her videos will often be for banks or stockbrokers, she said. These advertisers pay more than others because there are fewer videos on YouTube that attract their target audience.
Creators with 1,000 subscribers and 4,000 watch hours are eligible to apply to YouTube's Partner Program, which gives them access to monetization features. Once they are accepted, they will start earning money off the ads that play in their videos (called AdSense). These ads are filtered by Google, and how much money a creator earns depends on the video's watch time, length, video type, and viewer demographics - among other factors.
We spoke to four YouTube creators - Natalie Barbu (lifestyle), Marko Zlatic (personal finance), Ruby Asabor (business), and Roberto Blake (tech) - who broke down what they generally earn from a video with around 100,000 views.
