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Michelob Ultra's VP of marketing breaks down its plan to grow sales
Michelob ULTRA
Business Insider's top advertising and media stories for January 5.
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Michelob Ultra's VP of marketing breaks down its plan to grow sales

Business Insider's top advertising and media stories for January 5.

Hi! Welcome to the Insider Advertising daily for January 5. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today's news: Michelob Ultra's sales are soaring even as beer sales slide, the "Ratatouille" musical earns over $1 million in ticket sales, and Google employees form a union.

Michelob Ultra's sales have soared even as people ditch beer. Here's how the brand has catered to health-focused consumers in the pandemic.

Read the full story here.

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The 'Ratatouille' musical that began as a TikTok trend earned over $1 million in ticket sales

Read the full story here.

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More than 200 Google employees have formed a union, and workers are calling it 'a long time coming' after years of turmoil inside the company

Read the full story here.

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